Tim Cook 的道歉信



To our customers,


At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

苹果始终致力于创造世界级的产品给用户们带来最好的体验。随着上周新 Maps 的上线,我们觉得并没有达到之前的承诺。我们对给用户带来的不便与麻烦表示深深的歉意,并且我们会尽一切努力完善这项服务。

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

我们最初随最新版 iOS 上线苹果 Maps 服务。随着时间的推移,我们开始想为用户提供更为优秀的地图服务,这就包括了如一步一步指示、语音提示、Flyover(3D 地图)和导航地图等新特性。为了这一切我们只能从头开始设计一款全新的地图。

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

已经有超过 1 亿 iOS 设备使用着新的苹果 Maps 服务,并且每天都有越来越多的用户加入进来。仅仅一周左右的时间,iOS 用户已经在新的 Maps 服务中搜索了近 5 亿个地点。只有在越来越多用户使用它的情况下我们才能让它变得更好,我们衷心希望大家能向苹果提供反馈及建议。

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

在我们改善 Maps 服务的同时,你也可以在 App Store 下载其他的地图服务,如 Bing(必应)、MapQuest 和 Waze,或者将 Google 或 Nokia(诺基亚)网页地图服务的快捷方式添加到主屏上来。

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

我们所做的一切都是为了让苹果的产品成为地球上最优秀的。把 Maps 打造成为最牛逼的地图是你所期望的,也是我们始终不渝所追求的。

Tim Cook
Apple’s CEO

iOS 地图 Maps